Purpose is overrated.
I know a lot of businesses who do just fine without ever defining a purpose.
The problem is that it's not sexy saying "I'm in it for the money".
We've been taught by the Simon Sineks of the world that we must have a calling, a purpose, a why!
But why?
Can't we just do things we're good at, make money, and go on about our lives?
Why does everything we do have to be so impactful and important?
I've fallen into the purpose trap myself.
I quit a 6-figures per month business...
Because I went searching for my why.
Smart ain't it?
And did I find it?
Read on...
During my searches I realized something.
It's the reason why "Start with Why" and all the other pseudo psychological books out there hit the best seller list (not a fan...)
They speak to our EGO
They make us feel like what we are doing is important.
That WE are important.
But honestly, I'm not so sure about that.
The truth is, most of us will never amount to anything great.
Most of us, are simply not that important.
Yes, we may succeed in our chosen field.
Make a lot of money.
Live a cozy life.
Help others.
But becoming great? Impactful??
That is a privilege reserved to a select few.
Otherwise, we'd have all become MJs and Lebrons a long time ago.
Our egos are fueling this race for purpose.
Making best selling authors richer in the process.
I haven't found my why... Yet.
So I focus on goals instead.
Taking pleasure in the little things.
Being able to drop my pen at 4pm and go hang out with the kids.
Flying business class.
Having time freedom.
I stopped looking for a big why or purpose.
And ironically, my life became fuller and happier after that.
So what's the point in all of this?
If you're good at something...
If it's paying the bills...
Keep doing it.
Find joy in your craft.
Derive satisfaction from a job well done.
Success is not dependent of a grand purpose or mission.
More often than not, it comes as a by-product of hard work and determination.
Purpose is elusive and can be hard to define.
But contentment, peace, and happiness in the present?
That's something real, tangible, and within your grasp.
Embrace your strengths.
Cherish the simple joys of life.
And stop stressing over finding a grand purpose.
You don't need it to live a good life.
