Emotional trigger words have a profound effect on:

- Who reads your copy
- How they react to your copy
- What they do next (buy from you)

Here’s why it works:

This classic David Ogilvy ad for Dove soap was a massive success, all because of one word:

DARLING

Ogilvy tested hundreds of words, and "Darling" scored at the very top for emotional impact.

But Ogilvy is old school, you're not.

So how do you find emotional trigger words in the modern world?

Easy: Enter this prompt in ChatGPT
(for effortless hacking)

𝘞𝘩𝘢𝘵 𝘢𝘳𝘦 20 𝘦𝘮𝘰𝘵𝘪𝘰𝘯𝘢𝘭 𝘵𝘳𝘪𝘨𝘨𝘦𝘳 𝘸𝘰𝘳𝘥𝘴 𝘐 𝘤𝘢𝘯 𝘶𝘴𝘦 𝘪𝘯 𝘢𝘯 𝘢𝘥 𝘧𝘰𝘳 {𝘱𝘳𝘰𝘥𝘶𝘤𝘵 𝘤𝘢𝘵𝘦𝘨𝘰𝘳𝘺}, 𝘵𝘢𝘳𝘨𝘦𝘵𝘪𝘯𝘨 {𝘢𝘶𝘥𝘪𝘦𝘯𝘤𝘦} 𝘸𝘩𝘰 𝘦𝘹𝘱𝘦𝘳𝘪𝘦𝘯𝘤𝘦 {𝘱𝘳𝘰𝘣𝘭𝘦𝘮}.

→ Use these in your headlines
→ Sprinkle them throughout your copy
→ Watch conversions grow

Need some general trigger words that work for almost anyone?
(Sure! Glad you asked)

Free
Hate
Secret
Insane
Regret
Results
Discover
Exclusive
Effortless

Happy writing! ✍️